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Privacy Policy

How Xamalytics (Pty) Ltd collects, uses and protects personal information on this website.

Last updated: 30 July 2026

1. Who we are

Xamalytics (Pty) Ltd ("Xamalytics", "we", "us") is a South African company providing AI, data analytics and quantitative modelling services to financial institutions. We are a subsidiary of Amidel.

For the purposes of the Protection of Personal Information Act, 2013 ("POPIA"), Xamalytics is the responsible party for personal information collected through this website.

  • Address: Woodlands Office Park, Building 16, 2nd Floor, 20 Woodlands Drive, Woodmead, Johannesburg, 2191, South Africa
  • Email: admin@xamalytics.co.za
  • Phone: +27 (0) 11 258 8579

2. What this policy covers

This policy covers personal information we collect through www.xamalytics.co.za. It does not cover the processing of client data inside deployments of our software, which is governed by the contract and data processing terms agreed with that client.

3. Information we collect

Information you give us. When you submit the contact form we collect your name, work email address, company name (optional), the nature of your enquiry and your message. We use this solely to respond to you and to maintain a record of the enquiry.

Information collected automatically. When you visit the site, our hosting and content delivery infrastructure (Amazon Web Services) processes technical data including your IP address, browser type, referring page and the pages you request. This is used to serve the site securely and to diagnose faults.

Information collected through advertising cookies. If you consent, the LinkedIn Insight Tag places cookies on your device and reports to LinkedIn that you visited this site. See section 5.

We do not knowingly collect special personal information, and we do not collect information from children.

4. Why we process it, and on what basis

  • To respond to your enquiry: processed on the basis that it is necessary to take steps at your request before entering into a business relationship.
  • To operate and secure the website: processed on the basis of our legitimate interest in running a functioning, secure site.
  • To measure and improve our advertising: processed only where you have given consent, which you may withdraw at any time.

5. Cookies and the LinkedIn Insight Tag

This site does not use cookies that are strictly necessary for it to function, beyond storing your cookie choice itself.

We use the LinkedIn Insight Tag, an advertising and analytics tool provided by LinkedIn Ireland Unlimited Company. It allows us to:

  • measure whether people who saw or clicked a LinkedIn advertisement went on to contact us;
  • see aggregated, anonymised professional demographics about site visitors (for example industry or job function), never individual identities; and
  • build audiences so that LinkedIn can show our advertisements to people who have visited this site.

The Insight Tag loads when you arrive on the site. If you decline advertising cookies, it is disabled immediately and is not loaded on any future visit for the next twelve months, but the page you were on when you declined will already have been counted. If you do not respond to the banner, it remains active.

LinkedIn processes this data as an independent controller under its own terms. See the LinkedIn Privacy Policy and its Cookie Policy. You can also opt out of LinkedIn advertising cookies directly in your LinkedIn account settings.

Changing your mind. You can withdraw or change your consent at any time using the button below. Withdrawing consent stops the tag loading on future visits; to remove cookies already set, clear them in your browser.

6. Who we share information with

We do not sell personal information. We share it only with providers who process it on our behalf, and only as needed to run this site:

  • Amazon Web Services: hosting, content delivery and delivery of contact-form emails.
  • LinkedIn: advertising measurement, where you have consented (section 5).

We may also disclose information where we are legally required to do so.

7. Cross-border transfers

This website is served from Amazon Web Services infrastructure and contact-form emails are delivered via Amazon Simple Email Service, which may process data outside South Africa. Where you consent to advertising cookies, LinkedIn processes data outside South Africa. We rely on the recipients' contractual commitments and their own data protection obligations to provide protection comparable to POPIA.

8. How long we keep it

Contact-form enquiries are retained for as long as needed to deal with your enquiry and any resulting business relationship, and thereafter only as long as required for legal or record-keeping purposes. Advertising cookies expire according to the durations set by LinkedIn; your cookie choice is stored in your browser for 12 months.

9. Security

The site is served over HTTPS. Contact-form submissions are transmitted over an encrypted connection and delivered to a controlled mailbox. We apply appropriate technical and organisational measures, though no method of transmission over the internet is completely secure.

10. Your rights

Subject to the conditions in POPIA, you have the right to ask us what personal information we hold about you, to have it corrected or deleted, to object to processing, and to withdraw consent where processing is based on consent. To exercise any of these, email admin@xamalytics.co.za.

If you are not satisfied with our response, you may lodge a complaint with the Information Regulator (South Africa) at inforegulator.org.za.

If you are in the European Economic Area or the United Kingdom, you may also have rights of access, rectification, erasure, restriction, portability and objection under the GDPR or UK GDPR, and may complain to your local supervisory authority.

11. Changes to this policy

We may update this policy from time to time. The "last updated" date above reflects the most recent change. Material changes affecting how we use your information will be reflected here before they take effect.

12. Contact

Questions about this policy or how we handle personal information: admin@xamalytics.co.za.

Xamalytics

Quant Software as a Service. AI, data analytics, and quantitative solutions for financial institutions. A subsidiary of Amidel.

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